Clean Up Montenegro
Location
Montenegro
Services
UI / UX Design
Creative Direction
Art Direction
Graphic design
Date
2020
It is the world’s largest, annual, volunteer effort tackling this problem for our seas and waterways. The focus of the International Coastal Cleanup Day in Montenegro is waste reduction, in particular of single use plastics. Its enduring presence in the sea and rivers, and its irreversible negative impact on the marine and river ecosystems is killing hundreds of thousands of birds and marine animals, and has indirect negative impact on human health.
The starting concept of this project was to create a simple and refined visual. With an ergonomic design centered on the user, we find the information necessary to come and join the event quickly and easy.